Feb 2023 - June 2024
Binance
As Social Media Manager for Binance, my role involved managing the social media platforms for Brazil and Argentina, creating tailored content for each country in their respective local languages and aligned with available strategies and products.
My objective in this position was to generate original content aimed at enhancing engagement and brand recognition both within and beyond the cryptocurrency sector.
Additionally, I was responsible for weekly reporting to the global team, sharing campaign performance and actions across various channels.
Nov 2021 - Dec 2022
Red Bull
As Channel Manager for Red Bull in Brazil, I interfaced between social media content, writers for the official website, events, launches, and campaign structures for each.
In order to accomplish this, I was also responsible for budget management and its allocation across each area.
I monitored the performance of each campaign, tracking key metrics and conducting analyses for optimization purposes.
Jun 2020 - Nov 2021
GoPro
As Communication Coordinator for GoPro in Brazil, I worked collaboratively with the global team to enhance our communication strategies across various platforms.
During my tenure, we faced significant challenges due to the onset of the pandemic, which spurred our creativity in content creation and audience engagement through social media.
I played key roles in two major projects: